WPP Acquires Vancouver's Blast Radius, Aligns With Wunderman

  • October 25, 2007
WPP is getting additional new media assets with the acquisition of Vancouver-based interactive shop Blast Radius. Founded 10 years ago, Blast Radius's client roster includes AOL, Electronic Arts, Nike, and Starbucks. It earned roughly $60 million in revenue this year, and has offices in San Francisco, New York, Toronto, Amsterdam and London.

Following closing, Blast Radius will be aligned with Wunderman, WPP's marketing services and relationship marketing network. -- Gavin O'Malley

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