Web analytics firm WebSideStory yesterday announced that SignOnSanDiego.com, the online news and information site for The San Diego Union-Tribune, has doubled the number of monthly unique visitors and
increased advertising revenues by more than 50% since implementing its HitBox service two years ago. SignOnSanDiego.com uses WebSideStory's HitBox Enterprise to get up-to-the-second insight into how
visitors are navigating its site, including what marketing promotions they respond to, what content they read and how long they stay on the site. Before using HitBox, SignOnSanDiego.com attracted
roughly 500,000 monthly unique visitors. Today, the site's traffic has more than doubled to an audited figure of more than one million visitors to the site every month.