• ISEdb, Thursday, October 25, 2007 1:30 PM

Dave Davies' post on the "Dark Art" of SEO isn't about using schemes or tricks to generate traffic, it's about uncovering some of the typically overlooked practices that search pros can use to rank better and gain more clicks.

Crafting a "sticky" site is the first tip - because search engines are able to gauge how long users stay on a given property. When it comes to algorithms, more time spent equals more relevance and usability, which ultimately leads to better rankings.

Next is optimizing a site's title and description (which seems like common sense), and building links through writing articles. Davies argues that although these two tips fall into the classic SEO category, thinking about them from a different perspective can yield previously unseen benefits.

Read the whole story at ISEdb »