The major brewers generally avoid using the parent company's name on the labels for their craft beers. Anheuser-Busch, for
example, lists Green Valley Brewing Co. as the maker of its Wild Hop Lager, an organic beer.
Some beer aficionados and industry executives deride the brews made by big companies as "faux" crafts. The major brewers say they're not trying to deceive anyone. "We see Blue Moon as being a special brand," says Andy England, CMO of Coors Brewing Co., the U.S. unit of Molson Coors. It's "no more relevant than Kashi being owned by Kellogg or Lexus being owned by Toyota," he says.