In it, a an HDTV and Blu-ray player hold hands via their electrical cords, while film clips from movies
like "Spider-Man" and "Harry Potter" are also shown. The idea is to stress the mix of Blu-ray and HDTV. "Some people believe you can plug a DVD player into a high-def TV and that's the best you can
get," says Dan Silverberg, vice president of HD media development for Warner Home Video.
The ads "marry the concept of Blu-ray discs and TV." Studios and electronics manufacturers are funding what he calls "incremental education." Through September, Blu-ray had sold 3 million software units, outselling HD DVD by a two-to-one ratio.