• Promo, Tuesday, October 30, 2007 12:11 PM

More than 50,000 people have experienced the 11-city Meow Mix Acatemy tour that wraps up this week in San Francisco. The tour features a variety of cat-themed events for people, including "Cat-isthenics," a place for visitors to exercise like a cat in cubbies, an arts and crafts station where people build toys for their cat and "Cat Scratch Fever," which teaches pet owners how to scratch like a DJ.

More than 50,000 samples of the Meow Mix wet food have been distributed. Meow Mix also donated a pound of cat food to local animal shelters and collected consumer information for future marketing. Proceeds from the tour's bookstore, which sells Meow Mix-branded merchandise, will also benefit local animal shelters.

People can visit http://www.MeowMix.com to watch video highlights of tour events, or take an online Cat Aptitude Test. The campaign also includes a sweepstakes where five grand-prize winners will receive a "Think Like a Cat" weekend in Napa Valley, Calif., hosted by celebrity chef Cat Cora.

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