More than 50,000 samples of the Meow Mix wet food have been distributed. Meow Mix also donated a pound of cat food to local animal shelters and collected consumer
information for future marketing. Proceeds from the tour's bookstore, which sells Meow Mix-branded merchandise, will also benefit local animal shelters.
People can visit http://www.MeowMix.com to watch video highlights of tour events, or take an online Cat Aptitude Test. The campaign also includes a sweepstakes where five grand-prize winners will receive a "Think Like a Cat" weekend in Napa Valley, Calif., hosted by celebrity chef Cat Cora.