Speaking at Nielsen Business Media's Next Big Idea Conference in Los Angeles, Jeffrey challenges the notion that consumer choice and
consumer-generated content equate to being in "greater control." Instead, he says, consumers are cast in a "constant decision-making" mode about everything from who represents authority to who is more
Jeffrey also calls for an end to what he terms "idea racism." He says the new brand-building model is "not authoritative, not status-quo driven, more multicultural, more fluid and more open-minded."