YellowPages.com has crafted new downloadable mobile search applications for roughly two dozen AT&T devices. The apps allow users to save their preferred listings and locations, get GPS-enabled
maps and driving directions, and also offer the "click to call" feature for listings.
While the service is reportedly available for the iPhone, those users must still head over to
the YellowPages.com Web site -- as Apple's technology currently doesn't allow third-party software on the device (unless it's been hacked).
YellowPages.com is a subsidiary of AT&T, hence the service provider's exclusivity in this arrangement. But handset manufacturers like Nokia and third-party service providers like 4INFO offer their own downloadable mobile search apps -- so non-AT&T clients have options, they just have to look for them.