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Real Estate Search Engine Gets Ad Targeting Tech

The Zillow real estate search engine has launched HomeDirect, a new ad service that will deliver geo-, demo- and contextually targeted ads alongside individual home listings.

With HomeDirect, Zillow is aiming to snag a larger group of advertisers --including cable, telecom and automotive brands -- in addition to the home improvement and realtor verticals that would naturally be well-served by the service.

Read the whole story at Kelsey Group »

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