• Mediaweek , Thursday, November 1, 2007 12:30 PM

NBC Universal continues to clean house with online properties that are either no longer necessary or no longer working out. DotComedy is the latest to receive the axe following minimal interest. In the coming months the company says it plans to fold the comedy site's content into NBC.com. Mediaweek says it's unclear whether or not the DotComedy brand will retain its own channel.

It turns out the one-year-old comedy site, which featured original content produced by video bloggers, never really gained much traction, falling below Nielsen/NetRatings' minimum traffic reporting threshold twice in the last three months. The site's peak audience was 246,000 uniques in August.

DotComedy was supposed to be a destination for consumers to view any NBC-related funny stuff, from clips of SNL and "Late Night with Conan O'Brien" to original content. However, NBC also posted the same content (minus the new stuff) on NBC.com, leaving consumers with little reason to head to a separate site. Meanwhile, NBC's long-term goal shifted from being a series of destination sites to distributing its professional content to various high traffic sites across the Web.

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