• DM News, Thursday, November 1, 2007 4:15 PM

The recent acquisitions of site-testing and optimization firms Offermatica and Optimost shine a spotlight on landing pages and their growing importance when it comes to search and online marketing overall.

According to Jonathan Mendez, founder and CSO of Offermatica's OTTO Digital, "You need to strategize around every page as if it were a landing page, because it is."

Sara Holoubek notes that the acquisitions represent a shift in how marketers define the goals and objectives of a Web site - from traffic, to information gathering, to conversions - which in turn affects how search gets included in the media mix from the onset.

Read the whole story at DM News »