- SEOmoz, Thursday, November 1, 2007 4:15 PM
Rebecca Kelley's post on analyzing search trends offers this practical, concise nugget of wisdom: "Don't take your cue from when the drugstore starts selling bags of Halloween candy - do some research
and find out what last year's trends were so you're prepared this year."
She offers examples for using tools like Trellian's KeywordDiscovery and Google Trends data to uncover when users
start searching for specific holiday products and services. Armed with the research, site owners can be better equipped to get their relevant holiday content linked-to and picked up by the search
engines in time for the traffic surge.
Read the whole story at SEOmoz »