In anticipation of this week's Ad:tech conference in New York, online social network MySpace.com this morning unveiled the first phase of a new self-service, "HyperTargeting" ad platform that will
enable advertisers and agencies to more easily develop advertising schedules to reach specific user groups based on the personal interests in their MySpace profiles. More than 50 advertisers have
signed up for the program including Procter & Gamble, Microsoft, Ford, Toyota and Taco Bell.