The Local Search Hound snagged an interview with Andrew Shotland, search pro and blogger at "Local SEO Guide." Using the Web 2.0 standard combo of "content and social networking." Shotland managed to
garner some 2,700 backlinks and a PR 4 in just one month.
This interview offers a real-life example of how to leverage social media for traffic, as Shotland was an active member of
Sphinn (the search-focused social networking community), and even used the service to recruit talent. He also offers tips for small businesses on how/whether to use a blog, determining the main
objectives of a Web site, and when to hire a search pro.
Read the whole story at Convert Offline »