As broadband users move beyond the early adopter phase, he says, one shouldn’t necessarily assume that the next wave of broadband users will behave in the same way. Widespread broadband adoption will be a fundamental driver of change, Macklin predicts, within the internet sector.
At the end of 2002, there were approximately 17 million broadband households in the US. This will rise to over 30 million by 2004. This is a household penetration rate in 2002 of 15.4%, rising to 27.5% in 2004.
Broadband HH in the US (millions)
While ‘broading= households’ is the most common metric used when examining the broadband market, it’s likely that one broadband connection in the home will service more than one user. eMarketer forecasts that by 2004, there will be 61 million residential broadband users in the US, up from 22.4 million in 2001.
US Broadband Users at Home (millions)
Although there is a high degree of overlap, since many users enjoy broadband at home and at work, 41.4 million, or 88.7% of all broadband users have high-speed connections at their workplace.
Broadband Users in the US by Access Location in November, 2002 (millions)
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