E*TRADE selected Grey New York as its advertising agency of record. The account will be serviced by TEAM E*TRADE, a specialized, stand-alone unit at Grey assembled by Jim Heekin, Chairman, Grey Group.
The agency mutually parted ways with BBDO New York following a conflict of interest with BBDO's Bank of America assignment. Agency.com remains E*TRADE's online agency, while Spark Communications
(formerly Starlink IP) will continue to handle TV and online media buying chores. --Amy Corr
