• The Wall Street Journal, Friday, November 9, 2007 11:30 AM

In a move that could add further competitive kick to what has been a tough year for the U.S. auto market, Chrysler reportedly plans to offer a new round of rebates and incentives next month. The campaign will kick off with Dodge, Jeep and Chrysler television ads Nov. 20, and will emphasize the lifetime warranty the company began offering on engines and transmissions earlier this year.

The heaviest discounts are likely to come on four slow-selling models that are being discontinued: the Chrysler Pacifica, PT Cruiser convertible and Crossfire, and the Dodge Magnum. The campaign will also include the "Red Dot" discounts Chrysler traditionally offers at year's end.

The campaign is also aimed at helping Chrysler's new owners-- Cerberus Capital Management LP--rebuild relations with its dealers after the automaker pressured many of them to take more vehicles than they could sell in 2006. A Chrysler spokeswoman declined to comment on the rumored incentive programs.

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