Kenny Chesney, the three-time winner of the Academy of Country Music's Entertainer of the Year award, has signed an exclusive, long-term deal to promote Corona Extra. The partnership with Crown
Imports, the Chicago-based beer importer, is featured in a full-page ad in the today's edition of
USA Today. Chesney fills the void in the marketing mix that was created when Jimmy
Buffet was signed last year by Anheuser-Busch to back Land Shark Lager, brewed by the Margaritaville Brewing company, which is actually A-B's brewing facility in Jacksonville, Fla.
Chesney
will kick off the sponsorship with the 2008 Poets and Pirate Tour with dates to be announced. His Flip Flop Summer 2007 Tour played to more than 1.2 million fans, with 57 sold-out shows. The
singer-songwriter's No. 1 hits include "Never Wanted Nothin' More" and "Don't Blink." Terms of the deal were not announced.
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