MarketingSherpa's Parent Company Snaps Up Lead-Gen Firm

  • November 12, 2007
MECLABS Group, parent company of MarketingSherpa and MarketingExperiments, has acquired InTouch, an Arden Hills, Minn.-based lead-generation firm. Along with its B2B marketing automation tools and lead and inquiry management services, InTouch aims to offer a unique "human touch" that gives businesses an advantage in converting leads to sales. CEO Brian Carroll will continue to lead the company, which will undergo no immediate relocation or staffing changes as a result of the acquisition. Financial details were not disclosed. MECLABS Group now offers advertisers market research and white papers, laboratory research and lead-generation services under its umbrella.
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