Procter & Gamble brands Always and Tampax are part of an awareness building and fund-raising initiative to allow girls in sub-Saharan Africa to stay in school during their menstrual periods.
Research shows they miss as much as four days of school each month because of a lack of protection and other resources to manage their periods.
Tampax and Always will launch a dedicated
advertising, in-store and online campaign in the U.S. and Canada beginning this fall 2007.
--Nina M. Lentini