• November 14, 2007

Ford's Northern California Dealers Advertising Association is pitching male consumers with an online video game advertising campaign. The program was developed by Engage In-Game Advertising, and touts the Fusion Sport Model with new Sync voice-activated in-vehicle communication system.

The effort, launching Thursday, offers a lease incentive of $269 a month for 36 months with no security deposit, no first month's payment and no cash due at signing.

The campaign will place 15-second Fusion ads in a raft of action, driving, sports and card games. The effort includes Ford Fusion "billboards" on game information pages and banners inside game session windows.

The campaign elements link to the Ford Fusion promotional offer.

--Karl Greenberg