• Adweek, Monday, November 19, 2007 11:15 AM

Bank of America has put the media portion of its ad account into review, insiders say, putting OMD's hold on the business in jeopardy. The financial services giant spent $250 million in U.S. measured media last year, according to Nielsen Monitor-Plus, with an overall global marketing spend of roughly $600 million.

One Bank of America spokesperson says "it's premature to discuss any future marketing plans," but they may well be disclosed this week. Prometheus, a unit of OMD, snared the account in 2005 when B of A decided on a "holding company solution" via Omnicom. It is not yet clear if the company is putting other parts of the business into review but it was reportedly displeased when Omnicom agency TBWAChiatDay in Playa del Rey, Calif., won the $130 million account of competitor Washington Mutual last month.

TBWACD is expected to handle media planning and some buying for WaMu, although it wants a firm outside the holding company to take care of broadcast buying.

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