Frieden
wants people to see that some combo meals, like one from Burger King, pack 2,200 calories--more calories than many adults need in a day. Some Starbucks drinks are more fattening than Big Macs. Brian
Wansink, a nutrition and marketing professor at Cornell University who wrote a book called "Mindless Eating," finds that people always underestimate calories, but they get it especially wrong when
they're eating something they think is healthy.
The calorie labeling in New York would not apply to "calorie Meccas" like Chinese restaurants, which don't already publish nutritional information about their food. Wendy's spokesperson Denny Lynch says that's unfair. "In essence, you are penalizing the restaurant chains that are voluntarily providing information," he argues.
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