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Northern Light Upgrades Business Search With 'Meaning Extraction'

The innovation continues in the vertical search space, this time, with Cambridge-based Northern Light and its "meaning extraction" feature. The strategic research and search technology firm has integrated the new capability into its business search engine, directing users to the documents that are best suited to the meaning of their query -- not just the results that are most algorithmically relevant.

According to Bill Hartzer, the meaning extraction technology determines what info is in the documents (be they white papers, trade journal articles, etc.), then determines which business issues they address, even going so far as to assess the tone of the writing. In addition to the free business search portal, Northern Light is also integrating the meaning extraction technology into its suite of subscription-based enterprise search and market research tools.



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