Oodle, the classifieds search engine, has upgraded its search functionality, from allowing users to search listings "in context" by using market trend data, to building semantics features into the
engine that understand abbreviatons like SF for San Francisco. The upgrades also include new advertising opportunities like premium placement ads and a partner distribution network.
Faith Sedlin, the company's co-founder and vice president of marketing, calls it "Oodle 2.0," and notes that the changes focus on simplifying the search process, enabling users to store info on their
previous searches, and give them all the info they need within the listing to make a purchase decision.
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