Apparel retailer Talbots has tapped Publicis for its brand account following a two-month review that left Boston-based Arnold Worldwide, - agency of record for a decade, -out in the cold. "We are
pleased to be working with Publicis, as we believe they will provide a new and innovative approach to marketing Talbots strong classic brand image," says Andrea McKenna, senior vice president of
marketing and catalog development at Talbots.
"Publicis has a significant track record in marketing to the baby boomer customer, which will be instrumental in helping us build on our
legacy as the retail destination for the 35-plus customer."
Read the whole story at Associated Press via Businessweek »
