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Talbots Taps Publicis

Apparel retailer Talbots has tapped Publicis for its brand account following a two-month review that left Boston-based Arnold Worldwide, - agency of record for a decade, -out in the cold. "We are pleased to be working with Publicis, as we believe they will provide a new and innovative approach to marketing Talbots strong classic brand image," says Andrea McKenna, senior vice president of marketing and catalog development at Talbots.

"Publicis has a significant track record in marketing to the baby boomer customer, which will be instrumental in helping us build on our legacy as the retail destination for the 35-plus customer."

Read the whole story at Associated Press via Businessweek »

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