Mobile ad platform Amobee Media Systems has received a minority investment from wireless giant Vodafone. Previous investors in the company include Accel Partners, Sequoia Capital and Globespan
Capital.
Amobee launched its first consumer trial last year, and has since partnered with carriers including Vodafone in Greece, the Czech Republic and Spain. The company's software
delivers ads to a range of mobile content and formats including the mobile Web, WAP, games and messaging. Its system supports brand building, direct response and lead-generation campaigns.
--Mark
Walsh