• by Jack Loechner , Staff Writer @mp_research, March 6, 2002

Nielsen//NetRatings Commerce and News Data

This week's measurement data for the week ending February 24 is on Multi-Category Commerce Sites, News & Information Sites, Advertisers and Banners. The Nielsen data is based on audience measurement of more than 62,000 U.S. panelists who have home Internet access.

Top 10 Multi-Category Commerce Sites
Site	Unique Audience (000)	Active Reach (%)
ebay.com	8,718	10.86
amazon.com	7,308	9.1
customoffers.com	1,497	1.86
coolsavings.com	1,198	1.49
eshop.msn.com	1,118	1.39
dealtime.com	1,057	1.32
bizrate.com	742	0.92
auctionwatch.com	742	0.92
ebaystores.com	683	0.85
got2goshop.com	672	0.84
Multi-Category Commerce
	Composition (%)
MALE	48.7
FEMALE	51.3
AGE
2-11	2.3
12-17	9.4
18 - 20	3.5
21 - 24	3.6
25 - 34	19.4
35 - 49	33.2
50 - 54	9.8
55 - 64	12.3
65 - 99	6.6
Top 10 News & Information Sites
Site	Unique Audience (000)	Active Reach (%)
msnbc.com	3,947	4.92
cnn.com	3,695	4.6
about.com	3,118	3.88
weatherbug.com	2,804	3.49
weather.com	2,252	2.81
nytimes.com	1,454	1.81
usatoday.com	1,149	1.43
washingtonpost.com	929	1.16
abcnews.go.com	920	1.15
encarta.msn.com	784	0.98
News & Information Category
	Composition (%)
MALE	52.2
FEMALE	47.8
AGE
2-11	2.7
12-17	9.4
18 - 20	3.2
21 - 24	3.8
25 - 34	17.4
35 - 49	31.9
50 - 54	10
55 - 64	12.8
65 - 99	8.7
Top 10 Advertisers, ranked by Impressions
	Impressions (000)	Unique Audience (000)
Aol Time Warner Inc	752,276	30,811
Microsoft Corp	736,447	28,582
Yahoo! Inc	467,854	23,561
Bertelsmann Ag	421,338	15,852
Ebay Inc	199,587	15,856
Sony Corp	177,909	25,937
Barnes & Noble Inc	149,180	18,660
Usa Networks Inc	132,785	11,399
Tmp Worldwide Inc	112,131	6,370
Amazon.Com Inc	111,313	18,597
Top 10 Banners, ranked by Unique Audience
Advertiser	Unique Audience (000)	Reach %
Sharebuilder Securities Corp	9,531	12.02
Bonzi Software Inc	9,509	12
Travelocity.Com Lp	8,979	11.33
Proven System	8,457	10.67
1-800-Flowers.Com Inc	7,485	9.44
Bank One Corp	7,267	9.17
Cdnow Inc	6,731	8.49
1-800-Flowers.Com Inc	6,533	8.24
Classmates Online Inc	6,489	8.19
H&R Block Inc	5,860	7.39

Source: Nielsen//NetRatings Audience Measurement Data
Week ending February 24, 2002 US, Home