Anheuser To Roll Out Chelada In January

  • November 29, 2007
Anheuser-Busch expects to roll out its Chelada products nationwide in January after what the company calls "tremendous success" in Arizona, Colorado and Nebraska test markets.

A-B has made a deal with Cadbury-Schweppes to have the latter provide the former with its Clamato Tomato Cocktail product, which the beer giant blends with Budweiser and Bud Light, bottles, and distributes.

Latinos, especially in Mexico, have been combining the two tastes for a long time. Bud Light and Budweiser are the No. 1 and No. 2 beers in the Latino market.

Miller Coors has a similar product in the marketplace called Miller Chill.

--Nina M. Lentini

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