Univision Communications' radio unit is among those radio outfits glad that Arbitron has decided to delay the rollout of its Portable People Meters in nine major markets. Univision says: "We look
forward to working with Arbitron on the research and business issues related to the PPM service as they work to ensure their ratings are accurate."
Philadelphia and Houston, markets
where the PPM is already up and running, are not affected, but Univision insists that "Arbitron must also commit to making improvements [there] since the flawed PPM data is the only currency available
in those markets."
Announcing the delay, Arbitron CEO Steve Morris says the company still has a "number of initiatives in the pipeline" to improve the service and is working with community leaders to "improve compliance among persons1 8-34, including ethnic young adults, across the diverse communities of New York, Los Angeles, Chicago, and subsequent markets."