• December 3, 2007

The Search Engine Marketing Professional Organization (SEMPO) has launched its fourth annual State-of-the-SEM Market Survey, a call for feedback from search pros working in-house, with an agency, or as consultants.

Respondents can log on to http://www6.intellisurvey.com/run/sempo2007 through early January to participate, and SEMPO is dangling a free pass to an upcoming SES conference (via Incisive Media) as a prize for one randomly selected participant.

At the heart of this year's survey are questions focused on changes in SEM spending and resource allocation, in addition to an overall industry assessment. SEMPO has partnered with Los Angeles-based Radar Research to conduct the survey analysis, with preliminary results to come in February of 2008. The organization expects to release a full report in late Q1 08.

--Tameka Kee