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Search Engine Land Vs. Search Engine Watch

There's no competition between them, but Matt McGhee still does an analysis of the traffic (via RSS subscriptions) to ClickZ's Search Engine Watch and Third Door Media's Search Engine Land -- arguably, the two most authoritative sources of search industry info in the U.S. Roughly a year-and-a-half ago, many search marketers wondered about the fate of Search Engine Watch, as after the departure of Danny Sullivan and other prominent voices, the site seemed to struggle to find its voice. When Sullivan launched Search Engine Land a few months later, McGhee says that the industry wondered if there was room for two search-intensive powerhouses, and if an either-or situation would emerge.

Judging by the number of Bloglines RSS subscribers, it seems that Search Engine Watch (both the site and the blog) rebounded, continuing to grow slowly, but steadily over the pass year. Meanwhile, subscriptions to Search Engine Land nearly tripled since the site's launch in December of 2006 -- a dramatic growth curve. Either way, it's a win-win for search marketers, says McGhee, because the industry can still turn to both sources for a wealth of info.

Read the whole story at Small Business SEM »

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