• December 4, 2007

Burger King launched its "Have It Your Way NFL Challenge," an interactive touring fan experience, at the Ravens game in Baltimore on Monday before heading to Jacksonville, Fla., and San Francisco during the regular football season. It will then attend the Wildcard, Division and Conference playoff games and conclude at the NFL Experience during the Super Bowl in Glendale, Ariz.

The 40-foot-by-20-foot interactive area features three game zones that give fans a chance to score giveaways that include BK Crown Cards and NFL merchandise. Fans play in a touch-screen trivia zone, answering trivia questions; they are grilled on the hot seat by an emcee; and then enter the green screen zone, posing for photos featuring football scenarios, the BK brand icon, the BK King, the NFL Hall of Fame and the Pro Bowl in Hawaii.

The game will also visit BK restaurants in each of the local markets prior to game days.

--Nina M. Lentini