The Guardian commissioned Web godfather Vint Cerf, now chief strategist at Google, to edit the British daily's media section. Cerf took the opportunity to ask some of the industry's
leading minds about what will happen in their respective fields in the undefined future.
Social networking pioneer Chris De Wolfe, co-founder of MySpace, says "these evolving
online social destinations are laying the groundwork for the new social Web, which we believe is becoming infinitely more personal, more portable, and more collaborative." The term "social network"
would come to more broadly define open development initiatives, like Google's OpenSocial.
Similarly, YouTube co-founder Chad Hurley sees a bright future for streaming video,
which he says will become the most "ubiquitous and accessible form of communication." He predicts that online video will be personalized and customizable (i.e. more "social"), delivered to users'
homepages in an RSS feed-like format.The future of media will be almost exclusively digital "[enabling] almost all kinds of advertising," says Publicis Groupe CEO Maurice Levy. "In art history terms,"
he says, "we are at the dawn of the Renaissance after the Dark Ages."
Read the whole story at The Guardian »