• Ad Age, Thursday, December 6, 2007 11 AM

Korean electronics-maker LGis expected to tap WPP Group's MindShare to handle its $350 million media account, insiders say. That's just days after it consolidated creative at Bartle Bogle Hegarty, a move that led the latter to part with vacuum cleaner maker Dyson.

"The relationship has come to an end as a result of LG," says one executive familiar with the matter, adding that the decision was mutual. Dyson spent $45 million on U.S. measured media in 2006, and $37 million through September 2007, according to TNS. No one is talking on the record but Publicis' MediaVest was a contender for media duties, and Publicis Worldwide is thought to have been one of the final contenders for distribution, a task that fell to WPP's Y&R.

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