• PPC Hero, Thursday, December 6, 2007 12:30 PM

Low quality scores, low quality click traffic and low or decreasing conversion rates are three of the most common problems a search marketer can encounter with PPC campaigns, so John Lee has compiled a list of quick steps you can take to deal with them.

The strategies for fixing low AdWords Quality Scores and low conversion rates are roughly the same: Break down your keyword list into tightly themed ad groups, assess their overall relevance and upgrade if necessary..

The first step in combating low quality traffic is to define what high quality traffic really means for your business -- and then setting your campaign to geotarget (as granularly as necessary) those searchers.

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