- Ad Age, Monday, December 10, 2007 11:15 AM
Sharp Electronics Corp. is about to move its global ad business for Aquos TVs to Interpublic's' Lowe Worldwide form independent Wieden & Kennedy, according to insiders. If true, the switch would be a
big win for Lowe, which has been struggling here in the U.S.
Sharp spent about $70 million on domestic measured media last year, according to TNS Media Intelligence, $59 million of
which was behind the Aquos brand. The company has been using the tagline "More to See" to try and to position itself as a leader in liquid crystal display TVs, with Wieden offices in New York,
Amsterdam and Tokyo collaborating.
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