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Sony's Stringer Promises Innovation

After a sweeping restructuring drive, Sony pinning its future hopes on new products with "wow factor," CEO Howard Stringer says. "The next cycle is actual innovation," says the former television journalist, who in 2005 became the first foreign chief executive of one of Japan's most famous companies.

New games and services for the PlayStation 3 should help underpin a recent pick-up in sales, while a new organic light emitting diode television also has a bright future, according to Stringer. The next-generation flat television is just three millimeters (0.12 inches) thick, which was made possible because the organic display is self-luminescent and does not require a backlight.

Stringer also says that planned services to connect the PS3 to other electronic devices should help drive sales of the console, which is facing tough competition from Nintendo's Wii and Microsoft.

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