One Coke ad
looked like a video game, featuring an animated do-gooder character passing out the company's popular soda to others he encountered. The other took an offbeat look at what happens inside a vending
machine.
PepsiCo has held sway at the game for years, using it as a platform to promote everything from Diet Pepsi--which Ray Charles sang about in 1991--to its flagship drink touted by Britney Spears and Yahoo in 2002. Super Bowl XLII takes place Feb. 3 in Phoenix and will air on the Fox network.
advertisement
advertisement