• by Aaron Goldman , Op-Ed Contributor, December 12, 2007

Well, folks, another SIS is upon us. This time around, we've abandoned the beach resorts for a ski resort. While the weather may be different, the mood is just the same. Everyone seems amped and ready for a few days of snow and search (snearch??)

The summit kicks off shortly with a reception, then we dive in tomorrow morning with a breakfast sponsored by Compete and a keynote with Gord Hotchkiss and Mike Margolin debating if big agencies will ever get search (I anticipate a lot of time spent defining "get.")

As I have for the past2 summits, I'll be keeping a tally of all the buzzwords being dropped so the folks who can't attend can keep their fingers on the pulse of things.

Hasta manana!