• Brandweek, Thursday, December 13, 2007 11:45 AM

PepsiCo has formed a joint venture partnership with Strauss Group of Israel to operate Sabra, a New York-based global marketer of hummus, the whipped chickpea and olive oil spread. The venture will produce and sell a variety of dips and spreads in North America.

Sabra's other products include eggplant dips, babaganoush spreads and Mediterranean salsa. The brand has a strong presence in the Northeastern U.S. and Florida. Sabra products are available in supermarkets like Publix and warehouse clubs such as Costco.

Sabra is among the fastest-growing marketers of hummus with U.S. sales approaching $56 million through September of this year. Frito-Lay North America, the $10 billion convenience food division of PepsiCo, will manage Sabra's operations with Strauss.

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