• by Aaron Goldman , Op-Ed Contributor, December 15, 2007

"Consumers these days, you put a search box in front of them and they know what to do with it." -- Carie Coffee from Medio was stating the obvious but it's an important point. Searching is second nature to people now. People know what that box means. In fact, many people think that box is the address bar and use it interchangably. All the more reason why you need make sure you have coverage in search results wherever they appear (traditional web, mobile, etc.)