• by Tameka Kee , December 15, 2007

Unified, Universal, Federated, Combined, Blended ... there are too many adjectives to describe this new era of core search. And just like all the different names, each of the big four engines executes "Universal" search differently.

But Lee Odden says that for search pros, the practice of optimizing blogs, video, images, and other kinds of media is fundamentally the same. You take inventory of all digital assets that a client has and match them with the appropriate channels of promotion. (i.e. blogs -- Technorati; pictures -- Flickr; videos -- Blinkx)

Simple, right?