Andy Beal serves up paid link insight as approved by his brother Matt (not Cutts, as the headline would have you believe).
Seems like common sense, but make sure any links
you buy are relevant to your site's content, and try to get the links in contextual format..
When it comes to the site you're buying from, make sure that it ranks well for its own
targeted keywords and stay away if the site has more than five paid links on the front page. Also steer clear of any site that blatantly advertises that fact that you can "earn money selling links."
In light of the PageRank smackdown two months ago, Beal is not advocating buying links, but offers these tips for the Webmasters who feel they just can't get no link love without them.