Commentary
Selected International Internet Demographics
- by Jack Loechner , Staff Writer @mp_research, March 24, 2002
For those involved in, or interested in, a variety of international Internet demographic metrics, included here are findings collected from NetValue.
| Internet users (x000) - January 2002 | ||
| France | 10,960 | |
| UK | 16,564 | |
| Germany | 15,222 | |
| Spain | 4,109 | |
| Italy | 7,751 | |
| Denmark | 2,507 | |
| Sweden | 3,654 | |
| Norway | 1,697 | |
| Distribution - January 2002 | Men | Women |
| France | 57.9% | 42.1% |
| UK | 58.2% | 41.8% |
| Germany | 59.8% | 40.2% |
| Spain | 62.4% | 37.6% |
| Italy | 65.2% | 34.8% |
| Denmark | 56.7% | 43.3% |
| Sweden | 58.0% | 42.0% |
| Norway | 55.5% | 44.5% |
| ||
| Connection frequency - January 2002 | Days connected (per month) | |
| France | 11.9 | |
| UK | 10.6 | |
| Germany | 11.5 | |
| Spain | 11.9 | |
| Italy | 9.1 | |
| Denmark | 11.7 | |
| Sweden | 10.8 | |
| Norway | 10.9 | |
| Source : NetValue Internet Overview | ||
| Days connected (per month) | Men | Women |
| France | 12.1 | 9.3 |
| UK | 10.3 | 9.1 |
| Germany | 12.4 | 8.5 |
| Spain | 12.3 | 10.0 |
| Italy | 9.0 | 6.9 |
| Denmark | 11.4 | 8.7 |
| Norway | 10.9 | 8.7 |
| Number of domains visited (per month) | ||
| France | 47.7 | |
| UK | 47.8 | |
| Germany | 63.3 | |
| Spain | 68.5 | |
| Italy | 43.8 | |
| Denmark | 48.8 | |
| Sweden | 35.0 | |
| Norway | 46.2 | |
| Source : NetValue e-Lifestyle Report | ||
| Internet Use - January 2002 | Web | |
| France | 96.8% | 58.2% |
| UK | 97.1% | 54.8% |
| Germany | 96.8% | 49.5% |
| Spain | 97.8% | 46.4% |
| Italy | 97.1% | 61.9% |
| Denmark | 98.1% | 76.2% |
| Sweden | 97.0% | 58.4% |
| Norway | 97.4% | 69.5% |
| Source : NetValue Internet Overview | ||
| (Ex : 96.8% of the Internet users used the Web in January 2002 in France.) | ||
| Top rankings for the "Travel - Tourism sector, January 2002 | ||
| --France | Reach % | |
| voyages-sncf.com | 8.5% | |
| degriftour.com | 2.7% | |
| lastminute.com | 2.5% | |
| karavel.com | 2.4% | |
| promovacances.com | 1.9% | |
| --U.K. | ||
| lastminute.com | 5.0% | |
| expedia.co.uk | 4.1% | |
| thomascook.com | 2.2% | |
| otc-uk.com | 2.1% | |
| airline-network.co.uk | 1.7% | |
| --Germany | ||
| tui.de | 2.1% | |
| opodo.de | 2.0% | |
| buchungsmaschine.de | 1.8% | |
| ltur.de | 1.6% | |
| tiscover.com | 1.5% | |
| --Spain | ||
| lanetro.com | 5.5% | |
| interhotel.com | 3.7% | |
| lastminute.com | 3.4% | |
| viajar.com | 2.9% | |
| rumbo.es | 2.8% | |
| --Italy | ||
| lastminute.com | 1.8% | |
| edreams.it | 1.6% | |
| informadove.it | 1.3% | |
| travelprice.it | 0.7% | |
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.