The sleek vehicle is roughly the size of Toyota's smallest SUV, the RAV4, despite looking much larger, thanks to an oversize front grill and
rough-and-tumble body design intended to delight truck aficionados. The tough-looking pickup packs a hybrid gas-electric power supply to reduce emissions and improve fuel economy.
The A-BAT could prove popular with young buyers looking for a fuel-efficient but versatile vehicle. Erich Merkle, vice president for forecasting at IRN, says: "Such a vehicle is a real genre-buster, and that could leave competitors behind if the concept becomes a production vehicle." It is another important symbol of how seriously Toyota takes the U.S. auto market.