• Business Week, Wednesday, January 2, 2008 11 AM

BlackBerry maker Research in Motion is on a collision course with Apple's iPhone. The former has become the gold standard for large corporations with 12 million subscribers worldwide, while the iPhone, introduced last June, "is a media consumer's dream" projected to sell 10 million units by the end of this year. For now, business is BlackBerry's turf, while Apple's focus is the consumer market-indeed, many large companies have refused granting the iPhone-owning employees access to their corporate networks.

Analysts claim that both companies plan to move in on the other's territory. Apple is either working on more corporate-friendly (read: tighter security) software or it will outsource the job to a third-party. RIM, meanwhile, has been slowly adding iPhone-like features like music, photos, video and (gasp) touch-screen technology for its new line of BlackBerrys. Stats show that more and more "non-enterprise" consumers are buying RIM's mobile device--the most recent quarter saw 34 percent of sales go to these customers, who are either regular consumers or those who work for small businesses.

Either way, these companies will find themselves fighting over the same customers sooner or later.

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