• January 3, 2008

Who says American TV viewers don't want to watch commercials? TBS' Dec. 26 prime-time special "Funniest Commercials of the Year: 2007" attracted more than 5 million viewers and ranked as the No. 1 program for the night among adults 18-34, according to Turner Broadcasting analysis of data from Nielsen Media Research. Prior to the telecast, fans were invited to watch and vote for their favorite funny ads of the year through TBS' VeryFunnyAds.com, which delivered 6.1 million video streams in December. Vigorsol's "The Legend" commercial, in which a resourceful squirrel uses the Italian breath mint to stop a raging forest fire, was chosen as the year's No. 1 spot. This marks the fourth year that TBS has invited viewers to vote on their favorite ads, and the second that voting was conducted through TBS' VeryFunnyAds.com.

--Joe Mandese