• January 4, 2008

Bruce Allenbaugh, who has more than two decades of global marketing, branding and advertising experience, is the new CMO at InfoSpace.

He will be responsible for leading the company's direct-to-consumer marketing initiatives as InfoSpace transitions into a focused online search company.

Allenbaugh was a member of the senior leadership team at Safeco Corporation, a Fortune 500 property and casualty insurance company, that was responsible for returning Safeco to profitability.

Prior to that, he served as vice president/marketing for Avenue A (now aQuantive), where he successfully positioned the company from an online advertising agency to a digital marketing services and technology company. Allenbaugh was also vice president/marketing at Nextlink Communications (now XO Communications), and served in various positions at Pepsi-Cola for 10 years.

--Nina M. Lentini