• by Erik Sass , January 8, 2008

Adweek is giving all its media offerings a makeover as part of a sweeping re-launch scheduled for Feb. 4, according to publisher Nielsen Business Media. The makeover will cover its print, online and "face-to-face" channels, which includes events. The re-launch promises "360 degree" coverage of industry news with a broader scope at the magazine, new functionality at the Web site, new events and tighter coordination between all the properties.

On the digital front, Adweek's Web site will offer easier navigation, video interviews, peer-to-peer forums and a variety of user-generated content. It also offers new opportunities for advertisers, including a creative database of thousands of commercials, searchable by brand, product, date and agency.

In print, Adweek will begin delivering longer features, case studies and client-strategy critiques. It will also offer more coverage of businesses outside the ad industry, but those valuable to advertisers. Alison Fahey, editor of Adweek, explained: "We will move from a vertical "agency" book to a broader perspective, with more in-depth analysis and a focus on innovation and marketing strategies."

Overall, the magazine will publish 26 issues a year, as well as 10 special editions focused on subjects such as design, mobile marketing and media measurement.